What we monitor
LIPS monitor liquor prices advertised in print and electronic media throughout New Zealand
Alcohol prices advertised on websites from leading liquor merchants nationwide.
Large metropolitan and provincial daily newspapers, suburban and community newspapers.
Promotional circulars distributed by supermarkets and liquor chains.
Filter, download, build & integrate
Our raw data reports provide as little or as much information as you need. There are 3 different report types with varying amounts of data. You decide what alcohol types, sales channels and regions you need. Then simply login, filter and download the reports as csv files. Build your own pivot tables or charts to identify key trends, or integrate with your sales data to review the effectiveness of advertised promotions.
Identify key insights instantly
Our chart-builder subscription lets you build your own graphs to instantly identify key advertising & pricing trends on selected brands, retailers, suppliers & regions. Knowledge is power. For fast insights, and quick decisions, this software allows you to optimize your pricing & promotion plans to maximize sales.
The data’s in the details
LIPS gives you analytics tools to measure and improve your sales performance.
Data Report Info Wee Nibble Mouthful Gobstopper Filter & download csv files 12 Months History Data Date Advertised Item & Brand Advertised Price Unit Price/Litre Promotion Duration Channel & Retailer Media & Reach Region Supplier Details Advertised Discounts Image & Colour Advertising Location Promo Offers & Comments
|Create your own graphs & reviews|
|Identify key advertising & pricing trends instantly|
Select different products, brands, retailers, suppliers & regionsSelect key measurements:
|Compare advertising & pricing trends across 2 years rolling data|
|Save your charts & reviews|
|Export to Excel or Power Point|
|Charts update with new data each time you login|
All subscriptions include minimum 3 x logins per company. Full training provided FOC.